|
The real estate agent
you hire to sell your house, known as the listing agent, must be
able to accurately answer your most important question: "What's
it worth?" Houses sell for fair market value, which is whatever
buyers are willing to offer and sellers are willing to accept.
A good agent
can be the foundation of your real estate team. An agent helps you
price your property, orchestrates the marketing and showing activities,
negotiates with buyers on your behalf, supervises property inspections,
and coordinates the closing. A good agent's negotiating skills and
knowledge of property values can add 5 to 10 percent to your house's
sale price.
Recognizing the attributes
of the best listing agents
All the best listing agents have certain important qualities
in common.
- They educate
you: Your agent knows the selling process and carefully explains
each step so that you understand exactly what's happening at all
times. Agents should be patient, not pushy. A good agent never
uses your inexperience to manipulate you.
- They enable
you to make good decisions: Your agent always explains what
your options are so that you can make wise decisions regarding
your best course of action. They advise you if they think that
you should add other experts (property inspectors, lawyers, and
so on) to your team -- experts don't threaten a good agent.
- They voluntarily
limit themselves geographically and by property type: Good
agents know that trying to be all things to all people invariably
results in mediocre service. Even though real estate laws are
the same throughout your state, different areas within the state
generally have radically different market conditions, local zoning
ordinances, and building code restrictions.
- They have
contacts: Folks prefer doing business with people they know,
respect, and trust. You can make use of your agent's working relationships
with local lenders, property inspectors, lawyers, title officers,
insurance agents, government officials, and other real estate
agents.
- They have
time for you: Success is a two-edged sword. An agent who is
already working with several other sellers and buyers probably
doesn't have enough surplus time to serve you properly. Occasional
scheduling conflicts are unavoidable. If, however, you often find
your needs being neglected because your agent's time is over committed,
get a new agent.
__________________________________________
Next Step: Understanding Agency
Back
To Buyer Services
|