can ask any price you want for your house. But your house won't
sell until you find a buyer who agrees that it's worth the price
you're willing to accept. Smart sellers know that although only
one person sets a price, two people -- a seller and a buyer -- make
factors outside your control (such as a glut of houses on the market,
high mortgage interest rates, or dismal consumer confidence) may
negatively affect your sale price. Even so, you don't have to passively
let the real estate gods crush you -- quite the contrary. Here are
proven ideas you can use to create demand for your house no matter
how poor prevailing market conditions are.
can pick a price for your house in a hundred different ways, but
in the final analysis, however, they're all variations of the pricing
methods we discuss in the following sections.
Four phase pricing: prevalent
consequences of pulling an asking price out of the air are unacceptable
for a smart seller. More likely, you may overprice your house, which
results in an exhaustingly slow marketing process that ultimately
lowers your sale price. Houses marketed by unrealistic sellers usually
go through the four distinct pricing phases prior to sale.
fast, top-dollar sales
can sell your house quickly and get the highest possible price by
using this method. The secret of success is to establish a very
realistic asking price for your house when you first place it on
the market. The correct way to establish an asking price is to analyze
houses comparable to yours in size, age, condition, and location
-- both houses that are currently on the market and those that have
sold within the past six months.
Quantum pricing: an effective
use price limits, called quantums, to simplify house hunting. Pricing
quantums are initially expressed in nice, round, easy-to-work-with
numbers, such as $100,000 and $50,000, and then fine-tuned to $25,000
and $10,000 quantums.
Next Step: Using Pricing
To Seller Services