off your house
Start the selection
process by inviting agents to tour your house to prepare a comparable
market analysis (CMA) for your property. The CMA establishes your
house's value by comparing it to other houses in your neighborhood
that are approximately the same size, age, and condition as your
If you intend
to interview multiple agents, tell the agent during that first meeting.
Schedule second meetings with each agent a few days later to review
their CMAs, their marketing plans for your property, and their activity
Conducting agent interviews
Begin each interview by analyzing the agent's CMA, marketing
proposal, and activity list.
Checking agent references
Be sure to get activity lists with names and phone numbers
of every seller and buyer the agents represented during the past
12 months. With a complete activity list, you can pick and choose
whomever you want to call. You can get a pretty accurate picture
of the agents you're considering by making just six calls per agent.
you're a seller, ignore buyer references.
- Look for
people who sold property comparable to yours in price, location,
and property type.
- Of these
sellers, call two who sold a house about 12 months ago, two who
sold approximately 6 months ago, and two whose sales just closed.
By spreading references evenly, you can see whether the agent's
service has been consistently good.
Picking the best agent
By analyzing agents' CMAs, marketing plans, and activity
lists; interviewing the agents; and talking to their clients, you
can gather the facts you need to make an intelligent decision. Here
are three final considerations to help you select the paragon of
virtue that you need on your real estate team:
you be proud having the agent represent you? People who deal
with your agent will form opinions of you based on their impressions
of your agent. You can't afford to have anyone on your team who
isn't a competent professional.
- Do you
communicate well with the agent? Good agents make sure that
you completely understand everything they say. If you can't understand
your agent, don't blame yourself; the agent is probably a poor
- Do you
enjoy the agent's personality? House selling is stressful.
You share extremely intense situations with your agent. Working
with an agent you like may transform the selling process from
a horrible experience into an exciting adventure -- or, at least,
a tolerable transaction.
Next Step: Using a Lawyer
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