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No
one will buy your property sight unseen. Luscious listing statements,
appealing ads, and inviting photographs of your house's interior
and exterior fan the flames of buyer curiosity. To satisfy the inquisitiveness
that you arouse, you must let prospective buyers wander through
your house.
If
you list your house with a real estate agent, showings are an inconvenience
rather than a problem because a good agent handles the actual buyer
and broker showings for you. Your job is simple -- make sure that
the property is staged to show well and make yourself scarce while
the property is being shown.
Preshowing preparations
If
you don't know exactly how to generate property curb appeal and
subtly stage your house, we cover a few final things you must do
to maximize the showing process. For example:
-
Make showing your property easy for agents: The easier
your house is to show, the more often agents will show it, and,
most likely, the more you'll get for it, and the faster it'll
sell. Instead of personally doling out your key, either give the
listing agent a key if your house is only shown by appointment
or have your agent put a house key in a lockbox that agents open
by using a special lockbox key or electronically-coded lockbox
card. From an agent's perspective, nothing is more embarrassing
or frustrating than trying to explain to an antsy buyer the reason
they can't unlock the front door. Before you give the listing
agent keys to your house, make sure that they actually unlock
the door.
- Make
yourself scarce during showings: Leave the property while
your listing agent shows it. Some buyers are too polite to say
so, but having you hovering over them as they tour your house
is very inhibiting. Serious buyers want to look into all your
closets and cabinets, look under all your sinks and washbowls,
and explore every nook and cranny of the house -- but they won't
if you're hanging around.
- By
the same token, as long as you're around, buyers won't make derogatory
comments. Sometimes, the most important information you get
from a showing is the reason why someone doesn't like the property.
Correcting a problem or overcoming an objection starts by finding
out about the problem or objection. Your agent should follow up
every showing by calling the buyer's agent to find out whether
the buyer intends to make an offer and, if not, why.
Lockboxes versus shown-by-appointment
arrangements
Depending
on the location of your property, you may have to use a lockbox.
If, for example, your property is 50 miles from the nearest town
or located in a scenic but remote area, you may not have a viable
alternative to a lockbox.
From
the standpoint of making your property easy to show, lockboxes are
great. Newer, electronic lockboxes contain a computer chip that
maintains a record of which agent's card was used to open the box
as well as the date and time the property was shown. Some lockboxes
also have a lock-out feature that limits key access to certain hours
so you can have some privacy every now and then. Super sophisticated
lockboxes can even be programmed with a call-before-showing code
that forces agents to call the listing agent to get an additional
code to enter the property.
But,
the most sophisticated lockbox in the world still has drawbacks.
Lockboxes can't straighten up your house before a showing, or tell
you which agent let Duke, the wonder cat, out of the house, or point
a finger at the agent who forgot to lock your front door after a
showing, or, most important of all, help sell your house to buyers.
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